Thursday, March 18, 2010


Through all the years of collecting children's mystery series books, I have seen very little promotional material about them and that is one reason I find the tri-fold "Who's Who" ad that was included in some Grosset & Dunlap books in 1964 very appealing (see prior article on the famous ad). Here are a few more items that I found on eBay that came from magazines or catalogs. Obviously, these ads go back some years, so those who enjoy antiquing for books, might take another look at those stacks of Sears or Penney's catalogs in the local antique mall that date in the 1940s-1970s. You might find some ads similar to these. (note, Google blogs allow any photos placed in this section of the blog to be enlarged when you click on them, so be sure to enjoy the up close view by doing so.)
This is from a Wards catalog.

This one is dated September 1942 from a magazine called Playthings.This is also a Wards listing and note the Mildred Wirt books on the right side, advertising Brownie Scout and Dan Carter Cub Scout books.

Finally, these are photos of a Grosset & Dunlap catalog from the early 1970s. I had this in my collection for a good 30 years and sold it a few years ago for about $50. Considering this was a free catalog, that is a pretty good investment for saving it all those years. The interesting thing about it is some of the books in the catalog are very hard to find books because they were books issued at the end of the particular series, so there are few copies out there to find and thus they have a higher value today. This is particularly true of the Rick Brant books for sale in this catalog. I wish the photos were better, but these were take by a camera and not a scanner. Still it is an interesting item. And in case you were wondering, I am the one who marked up the list to indicate what books I had at that time. I guess I didn't think much of it being a collectable then or I wouldn't have marked on it, but I was a kid then and we all know how kids like to mark in their books.